Tenant Profile: Cindy Moore

James Hassel’s Cindy Moore is never in one spot for very long. Responsible for providing strategic direction for 14 FedEx stations in California — stretching from Los Angeles to San Luis Obispo — she continually travels so she can work closely with her frontline employees. “I analyze how we’re doing and tweak things,” she says. “We have a philosophy of People, Service, Profit. You work with your people, and they provide incredible service to our customers, and that in turn makes us profitable.”

Résumé
Name: Cindy Moore
Title: Managing Director
Company: FedEx
Location: Bishop Ranch 15
Number of employees: 30 at Bishop Ranch; 220,000 nationwide
Year company was founded: 1973
Number of years at Bishop Ranch: 9

Company Profile
Global headquarters: Memphis, Tenn.
Business: “We move 3 million packages a day.”
Business approach: “Our mission is to provide the Purple Promise, and that’s ensuring that every experience our customers have is a positive one. Our corporate colors are purple and orange. Purple stands for passion and loyalty.”
Biggest challenge: “The uncertain domestic economy.”
Biggest risk taken: “[President and CEO] Fred Smith is an incredible visionary, so we’ve taken risks such as setting up business in places like India and China. We were the first to move into those areas, and our international expansion is the driving force of our success at this point.”
Favorite task: “Getting in front of my employees and speaking to them.”
Least favorite task: “Traveling a lot.” (Moore spends 12 to 15 days on the road
each month.)
Source of inspiration: “Fred Smith, for the culture he created at this company. He’s continued to show his support for the People First philosophy. We’ve been voted the No. 2 company to work for in the U.S. and the No. 4 company in
the world.”

Personal Philosophy
Best way to motivate staff: “When I talk to employees, I give them a sense of how they fit into the big picture so they have a better understanding of how they contribute to our success.”
Suggestions for up-and-coming executives: “Spend enough time getting the right people on the bus — and get them in the right seats. Your frontline employees can make you or break you.”
Goals you still want to achieve: “Becoming vice president.”
Favorite pastimes: “Running, cycling and reading.”
Favorite stress-busters: “I run and cycle to relieve stress.”
Favorite vacation spot: “Glacier National Park in Missoula, Montana.”
Favorite musical artist: “Andrea Bocelli with a glass of wine.”
Favorite causes: “Animal rescue, cystic fibrosis and breast cancer.”

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